A bid of $2.50 - $3.50 is recommended based on historical averages, but you'll receive real-time bid guidance in your campaign setup. How much am I willing to pay for each new follower? The cost per follower on Twitter is not fixed - it depends on the size of the audience you're targeting, your bid, and other advertisers' demand for that audience.

Make sure your targeting selections line up with these groups.

Who do I want to follow my business? Think about the different groups of customers that you would like to purchase your product or service.

Each time you engage with your followers, you create new opportunities for them to share content, make purchases or tell others about their positive experiences.īelow are a few simple questions you’ll want to ask yourself when getting started: When someone decides to follow you on Twitter, you gain a chance to engage with that person over time. Other impressions will be served in the 'Who to follow' section in the top right of a user's Twitter home timeline, as shown in the bottom right. For this reason, we recommend you use text only Tweets in your followers campaigns. If you do use Tweets with images or videos in your followers campaign, the image or video will not render media forward and the follower card will show in its place. The Tweets you choose to add to your followers campaign will automatically render the follower card shown in the bottom left picture. As with Takeover products and Promoted Ads, the impression is labeled as 'Promoted' to distinguish it from other recommended accounts. You cannot customize where you'd like your follower campaign impressions to show. They're automatically distributed across these locations to users who fit the targeting you've specified in campaign setup. If you'd like to add additional ad groups to your campaign, you can do so hereįollower campaign impressions are displayed in multiple locations across the Twitter platform, including home timelines, Who to follow, and search results.

Review your final campaign setup on the 'Review & Complete' tab.

We recommend choosing text-only Tweets for followers campaigns

Choose the Tweets you'd like in your campaign.

Select the audience you'd like your ads to serve to in the 'Targeting' tab.

For Follower campaigns, your ‘Pay by’ metric will default to “Follower”.

Automatic bid is the easiest way to quickly get your campaigns live and serving impressions on the platform

Automatic bid: your bid will auto-optimize to get the best results at the lowest price (within your budget).

If you change your bid over the course of a day, it will average to the highest target cost you set You will pay the actual average cost for all follows during the day. Your campaign will then auto-optimize your bids to achieve a daily average cost that meets or beats your target.

Target cost (recommended): you can name the bid you’d like to pay per follow.

Select the bid type you'd like to use in your Ad group:.

For Followers campaigns, your Ad group goal will default to optimizing towards gaining Followers.

You can also set ad group start and end time

Next, you'll setup your first ad group.

Here you will name your campaign, choose your funding source, and set campaign dates and budget You'll be brought to the 'Details' tab the campaign setup form.Choose 'Followers' from the list of campaign objectives.Click 'Create campaign' in the top right corner of your Ads Manager.

Twitter for mac following